There was a time when individuals contracted the services of a law firm, paid, and… well, that was that. These days, however, clients no longer want the client-attorney relationship to be nothing more than a financial transaction. Instead, they want and need more valuable and meaningful interactions with the firms they […]
The history of catalogs as a direct marketing dates back to the latter half of the 19th century, making it possibly the oldest form of direct marketing. But catalogs are not the only way to conduct this form of marketing. If you’re looking to improve your law firm’s marketing efforts, you […]
As a law firm, it must be pretty daunting to learn that there are 449,633 law firms in the U.S. right now, according to IBISWorld statistics. With such vast competition, law firms need to look for new ways to become more competitive. You’ll know how crucial it is to market your […]
The market size for law firms in the U.S. is a staggering $397 billion. This reflects the vastness of the industry and suggests there will be challenges when it comes to law firm marketing in such a competitive environment. As a law firm, you’re in the business of helping people […]
