Referral networks dry up. Direct mail doesn’t — it gives your Michigan firm a dependable way to reach new clients whenever the need arises, not just when someone remembers to recommend you.
In Michigan, direct mail is where every campaign starts: tailored letters and postcards matched to your practice area and coverage counties. We work with Michigan’s Circuit Courts (felonies, civil claims over $25,000, and family matters) and District Courts (misdemeanors, civil claims under $25,000, traffic, and felony arraignments) to identify people who’ve just entered the legal system, across markets including Detroit, Grand Rapids, Ann Arbor, and Lansing.
Some Michigan firms stop at direct mail — most get better results by adding email marketing and social media marketing, reaching the same prospect on more than one channel using the same proprietary leads.
Handle a practice area we haven’t mentioned? Let us know — we can likely still source those Michigan leads.
Yes. Firms often start with counties near their office — Wayne, Kent, Washtenaw, or Ingham, for example — and expand as results come in.
Have a general question about pricing, contracts, or how CaseHunter works? Visit our FAQ page for answers.
Want to see what a Michigan campaign would do for your firm? Reach out and we’ll figure out the details.