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Social Media Marketing for Law Firms: A Beginner’s Guide

March 24, 2023

social media marketing for law firms

Social media marketing or SMM is set to be worth more than 50 billion dollars to the global economy by 2027. These services can be used to assist with law firm marketing.

Many law firms don’t make the best use of social media. In this increasingly digital age, it’s never been more important to keep up a strong online presence. But many law firms don’t know where to start. 

Want to learn a little more about social media marketing for law firms? We’ve put this guide together to help you learn everything you need to know about boosting your digital profile. Read on for some key social media marketing strategies.

Create Policy and Style Guidelines

Before you begin posting on social media, you need to remember that your digital presence can have a big impact on your business. That’s why it’s so important to be careful about what you say.

Form social media policy guidelines to help your employees understand how to behave on social media. For example, they shouldn’t post personal content on corporate accounts. They shouldn’t engage in arguments with commenters, and should generally act responsibly. 

Ensure that anyone who’s running your social media platforms has a solid understanding of your policy and style guidelines. While it may be tempting to hand this responsibility off to an intern or a junior member of staff, you need to be sure you’re handing the duty to a responsible staff member.

Use Different Platforms

There’s an old saying about not putting all your eggs in one basket. This certainly applies when it comes to social media, as you can enjoy better results by using as many different platforms as possible. 

It may seem like extra work, but posting to multiple social media platforms will allow you to reach more people. Besides, you can reuse content from platform to platform.

That said, some platforms like Twitter have character limits, so your standard posts may need trimming. Be sure to make good use of a blog or website, so you can link to a more substantive piece of content. 

Use Software to Help With Law Firm Marketing

Lots of programs, many of them free, are available to assist with running social media accounts. This is especially useful for corporations who may not wish to devote too much time to this area. After all, time is money! 

For example, if you’re posting content on Twitter, there are several programs like Tweetdeck which can be used to schedule Tweets in advance or provide automatic replies to queries. 

Do some research into the different kinds of programs and decide which one is best for you. If you really want to go the extra mile, consider paying for extra software.

Keep It Consistent

One of the simplest things you can do to ensure success in social media marketing is to post regularly. Try to post every day or at least every week. The best thing to do is to decide on a regular posting schedule and stick to it. 

On many platforms, accounts that only post rarely will be penalized by an algorithm, and their posts may be seen by fewer people. By sticking to a regular posting schedule, you’re more likely to appear on people’s timelines. 

Cut the Jargon With Social Media Marketing for Law Firms

Those working in the legal industry are highly educated people. Every day, they deal with complex legal matters, throwing around esoteric terms that would be meaningless to the average person. It’s important to cut out this language on social media.

If you’re trying to appeal to potential clients on Facebook or Twitter, it’s important to make your services as accessible as possible. Cut out the jargon and talk in accessible terms. You’re unlikely to get the most out of your social media accounts if you don’t talk to the people in layman’s terms. 

Add a Touch of Showmanship

Legal issues don’t tend to be the most exciting. That doesn’t mean you can’t get creative and make things a little lively for your potential client base. Your social media presence should have a touch of the exciting.

Many lawyers and other legal professionals have enjoyed great success on social media with imaginative gimmicks. Videos of real lawyers giving quick legal tips, commenting on famous legal cases, or providing analysis on TV shows like Better Call Saul can really catch the public imagination.

Posting the occasional fun post, that still has a legal message, can help your profiles to get more attention and draw in more potential customers. But be sure to keep things tasteful and remind your clients you offer a serious service.

Back it Up

You can have all the snazzy ad campaigns you like, but you’ll need to back up everything you say with solid information. Make sure everything you say is rooted in solid legal expertise. 

It’s all about balancing the glitzy and exciting world of social media with the serious business of a law firm. The best way to back up your words is with a quality website or blog. You can use social media posts to give a rough outline of a given topic, then link to a more substantive blog post that can give more information.

Boost Your Caseload With CaseHunter

Done right, social media marketing for law firms can help boost your business. It can help you win new clients, keep old clients, and inform everyone about the services you offer.

But social media isn’t the only way to promote a legal practice. By working with CaseHunter, you can vastly increase your caseload. Contact us today to find out more about the services we offer and how we can help you take your practice to the next level.